In the dynamic world of marketing, where every impression counts, advertisers are continually seeking innovative avenues to capture the attention of their target audience.
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70% of people in rural India are concerned about their financial situation: Report
A recent report by Kantar and GroupM’s experiential marketing unit, Dialogue Factory, reveals that 70% of individuals in rural India are expressing concerns about their financial situations. Titled the ‘Rural Barometer Report,’…
Adtomica expands its operations in the Indian market
Adtomica, an independent marketing agency, has revealed its expansion into the Indian market with the establishment of an office in Gurugram. The company is actively working on building and enlarging its team…
Meesho beats Amazon to 2nd spot in festive order volumes
During the initial week of the festive season sales, Meesho, backed by SoftBank, surpassed Amazon to claim the second position, boasting larger order volumes. The sales, conducted from September 22-30, witnessed a…
How mobile marketing agencies can approach migrating marketing analytics platforms
Mobile marketing agencies now have unprecedented opportunities to enhance their marketing programs by collaborating with various data analytics and tracking platforms available in the market. These platforms offer a range of unique…