Adtomica, an independent marketing agency, has revealed its expansion into the Indian market with the establishment of an office in Gurugram. The company is actively working on building and enlarging its team within the country. Although this marks the official entry into the Indian market, Adtomica emphasizes its prior collaboration with both Indian and international brands since its inception.
Abhay Kaul, co-founder of Adtomica, expressed the belief that fostering creative talent requires providing the freedom to experiment and engage in trial and error to achieve innovation.
Adtomica’s creative team, led by co-founder Abhay Kaul, will oversee both creative endeavors and business administration. Jess Tang, the chief strategy officer and co-founder, will channel the agency’s creative efforts into three strategic pillars: social content and community excellence, digital-led creative experiences, and cinematic advertising production. According to the company, this collaborative approach, leveraging the diverse cultures, expertise, and experiences of various Asia-Pacific (APAC) countries, will offer young marketers a hybrid agency model.
This model aims to encourage the development of their personal brand and make a lasting impact on the industry. Jess Tang emphasized that their collective experience with agencies and brands will contribute to growth and showcase a global perspective in crafting impactful narratives for partner brands.